從命令地址到位智，再到要求Siri等私人助理為您完成任務(wù)，越來越多的產(chǎn)品和服務(wù)正在遷移到云中，并受到語音的控制。Hila Yonatan正在從用戶體驗的角度討論這一新趨勢，它對我們將要使用的下一個產(chǎn)品/功能有何看法？

From dictating addresses to Waze to asking personal assistants such as Siri to do tasks for you, more and more products and services are migrating to the cloud, and being controlled by voice. Hila Yonatan is discussing this new trend from a UX perspective, and what does it say about the next product/feature we’re going to work with?

當(dāng)Apple首次推出Siri時，他們可能已經(jīng)計劃改變世界-但他們可能沒有預(yù)料到我們對技術(shù)設(shè)備的看法會有所改變。的確，圍繞Siri的大量宣傳是蘋果旗艦產(chǎn)品（如果您可以將Siri稱為“產(chǎn)品”）這一事實的直接衍生，但是即使是苛刻的批評家也很難忽略新Siri的重要性。閃亮的私人助理，喬布斯將所有籌碼都放在上面。有無數(shù)人上傳了他們與Siri互動的視頻。BuzzFeed列出了“最有趣的20個Siri反應(yīng)”列表，甚至該主題的戲劇化版本在電影“她”中也得到了永久體現(xiàn)，由斯嘉麗·約翰遜（Scarlett Johansson）飾演Siri-not-Siri。

When Apple first launched Siri, they probably have planned on changing the world – but they might not have anticipated the extent of the shift in our perspective towards technological devices. It’s true, much of the hype surrounding Siri is a direct derivative of the fact that it’s an Apple flagship product (if you can call Siri “a product”), but even a harsh critic would have a tough time overlooking the importance of the new & shiny personal assistant, on which Jobs had all his chips on. Countless people had uploaded videos of them interacting with Siri. BuzzFeed lists of the “20 of the funniest Siri reactions” were published, and even a dramatized version of the topic was immortalized in the movie “Her”, starring Scarlett Johansson as Siri-not-Siri.

從那里，語音用戶界面被推到舞臺中央。這項技術(shù)使我們能夠與家用電器對話，改變了我們眼前的世界呢？它將如何影響我們將來使用的產(chǎn)品？從專業(yè)的角度來看：它對即將發(fā)布的界面有什么看法，設(shè)計界面的人員將在多大程度上調(diào)整他們的思維方式？

From there, voice user interfaces were pushed to the center of the stage. What is it about this technology, which allows us to talk to our home appliances, that changes the world in front of our eyes? How does it affect the products we’ll use in the future? From a professional standpoint: what does it say about the upcoming interfaces, and to what extent the people who design them will have to adjust their way of thinking? 

我們實際上如何使用這個東西？

How do we actually use this thing?

我們對自動化了解的越多，我們周圍的設(shè)備就越智能-我們在各種產(chǎn)品中看到了更大范圍的語音用戶界面。當(dāng)我第一次了解該功能以指示W(wǎng)aze或Google Maps上的“我要去”的位置，或在不鍵入鍵的情況下設(shè)置提醒時，我以為我們會在應(yīng)用程序中看到越來越多的此類活動。

The more we learn about automation, and the devices around us get smarter – we see a larger array of voice user interfaces in various products. When I first learned about the feature to dictate where “I’m going to” on Waze or Google Maps, or set a reminder without typing keys, I assumed we’d see an increasing number of such activities in apps.

如果幾年前我們談?wù)撐锫?lián)網(wǎng)（“物聯(lián)網(wǎng)”，一個聲稱每個設(shè)備都是基于網(wǎng)絡(luò)的實體的概念），那么今天我們看到它不再是科幻想法，而是事實。這種趨勢已經(jīng)在兩架飛機相互幫助的情況下逐漸消失。

If we talked about IoT (the “Internet of Things”, a concept that claims that every device is a network-based entity) a few years back, nowadays we see that it’s no longer a sci-fi idea, but a factual reality. This trend had come to pass with the help of two planes that had grown one towards the other.

第一個 -事實是“一個萬能的應(yīng)用程序”。大多數(shù)電器都以一種方式來控制。它從通過打印機和智能電視機連接互聯(lián)網(wǎng)的燈泡開始，直到通過單擊專用應(yīng)用程序中的大型透明按鈕鎖定前門的能力。

The first – the fact that there’s “an app for everything”. Most electric appliances, in one way or another, are being controlled with an app. It’s starting with internet-connected light bulbs, via printers and smart TV sets, up until the ability to lock your front door by clicking a large, clear button in a dedicated app.

第二個 -智能助手。幾年前，這是科幻小說，但今天我們可以看到每個人都對此感興趣。它從Siri開始，進入具有Alexa的Amazon Echo設(shè)備，谷歌也與助手一起加入了潮流（我想知道為什么他們決定不給自己的角色起一個人的名字），甚至微軟也從Corani那里撤下了Cortana。電子游戲世界變成現(xiàn)實。

The second – smart assistants. A few years ago this was a science fiction scenario, but today we can see that everyone’s onboard on this. It had started with Siri, made its way to the Amazon Echo devices featuring Alexa, Google also joined the bandwagon with their Assistant (I wonder why they’ve decided not to give their persona a human name) and even Microsoft had pulled Cortana from the videogame world into reality.

所有這些都與您的帳戶相關(guān)聯(lián)，能夠提醒您重要的會議或設(shè)置計時器來煮雞蛋，但是這些應(yīng)用程序具有的潛力不僅僅可以幫助用戶做事或記住事情！

All of these are connected to your accounts, are able to remind you of an important meeting or set a timer for boiling an egg, but the potential that these applications have is much more than just helping a user do or remember stuff!

最近，我們已經(jīng)看到這兩個向量合并為一個乘積。因此，如果您可以聘請一位真正的私人助理，他可以從事許多活動（除了未定義的活動，例如“從地板上撿起”或“整理行李”），您會要求他們做什么？做，什么時候？

Recently, we’ve seen those two vectors merge into one product. So, if you could have hired a real personal assistants, who could do many of your activities (aside of non-defined activities, such as “pick up from the floor” or “pack a bag”), what would you ask them to do, and when?

從云端管理您的一天

Managing your day from the cloud

就日常工作而言–將手機連接至無線車載揚聲器，我可以說“嗨，谷歌，早上好！” –這句話可以確保我在家的窗簾關(guān)閉，空調(diào)關(guān)閉，照明燈亮著變暗，可以讓我了解路線上即將到來的交通情況，可以從我的日常日程中讀出較大的內(nèi)容，甚至可以通過啟動“行車中的” Spotify播放列表來將所有內(nèi)容排在首位。只要說四個字，我就能獲得一整套完整的動作，并帶來很大的愉悅感。

As far as daily routine goes – connecting my phone to my wireless car speaker allows me to say “Hey Google, good morning!” – a phrase that would make sure my curtains at home are shut, the air conditioner is off, the lights are dimmed, will update me on upcoming traffic in my route, read out loud items from my daily agenda – and maybe even will top it all with launching my “driving” Spotify playlist. By saying exactly 4 words, I get a complete suite of actions, with a large portion of delight.

預(yù)先基于語音或提供此類組件的產(chǎn)品數(shù)量正在上升。在表面刮擦?xí)r，我可以提到語音控制的飛利浦和小米燈泡，它們提供了各種情緒和情景。更引人注目的解決方案包括控制一系列設(shè)備的基于紅外的RM-Pro設(shè)備，控制熱水器和AC的產(chǎn)品，冰箱，自動吸塵器，眼罩，電源插座等-都是極限。

The sheer amount of products that are pre-based on voice, or offer such components, is on the rise. Scratching the surface, I can mention the Philips and Xiaomi lightbulbs that are voice controlled and offer a gallery of moods and scenarios. More notable solutions include the infrared-based RM-Pro device that controls an array of devices, products that control your water heater and AC, refrigerators, autonomic vacuums, blindfolds, power sockets and more – the sky’s the limit.

最重要的是，我們擁有控制應(yīng)用程序（例如Google Home），可以通過創(chuàng)建儀式，同時無縫連接到助手來充當(dāng)該樂隊的指揮。這意味著我們的整個房屋都可以聯(lián)機并根據(jù)要求進行控制，更重要的是–初始設(shè)置后，某些應(yīng)用程序界面一旦“插入”到您的Assistant中就可以視為無關(guān)緊要。在可訪問性方面，這些功能還幫助我們歡迎需要額外關(guān)注（例如視障人士）的未開發(fā)的新觀眾。因此，除了視覺界面及其好處外，VUI（語音用戶界面）為我們所有人打開了新的交互可能性之門。

Above all these, we have control apps such as Google Home that act as conductors to this orchestra – by creating rituals, while being seamlessly connected to the Assistant. It means that our entire house can be online and controlled on request, and more importantly – after an initial setup, some of the applicative interfaces can be deemed irrelevant once “plugged” into your Assistant. In terms of accessibility, these capabilities also help us welcome new and untapped audiences that require the extra attention (such as the visually-impaired). So – alongside visual interfaces and their benefits, VUI (voice-user-interfaces) open the door to new interaction possibilities to us all.

如果這還不夠，請花點時間看一下這個概念證明，最近它已成為現(xiàn)實：

If that’s not enough, invest a moment of your day and watch this proof of concept, which recently became a reality:

屏幕后和用戶體驗時代

The post-screen and user experience era

基于語音和語音的界面是各種感覺所構(gòu)想的純?nèi)藱C交互的示例。沒有可視界面，屏幕接近零。進行了一個（很短的）入職過程，顯然需要正確計劃。我們希望普通用戶能夠操作該產(chǎn)品，并使用一個簡單的應(yīng)用程序?qū)⑵溥B接到網(wǎng)絡(luò)-從這一點開始，無需進一步考慮就可以與它進行交談。

Voice and speech-based interfaces are examples of pure man-machine interaction, as conceived by various senses. There isn’t a visual interface, with near-zero screens. A (hopefully short) on-boarding process takes place, with an obvious need to plan it right. We expect the average user to be able to operate the product, to connect it to the web using a simple app – and from this point on start talking to it with no further thought.

作為用戶體驗設(shè)計師，我的目標是目標受眾的直覺。我確信我們大多數(shù)人已經(jīng)投入了時間和精力來計劃，研究和實施從用戶的行為中學(xué)到的外賣方法，所有這些目的都是為了能夠以最方便和透明的方式完成中央行動。向前邁進：系統(tǒng)與用戶進行對話的能力至關(guān)重要，請考慮產(chǎn)生直觀參與的難易程度，此外，還要求您不要使用視覺輔助。

Being a UX planner, I aim for my target audience’s intuition. I’m sure that most of us already invest time and thought into planning, researching and implementing the takeaways learned from our users’ behavior, all with the intention to be able to accomplish the central action in the most convenient and transparent manner. Taking it a step forward: the ability of your system to have a conversation with your users is crucial, think about how difficult it is to generate intuitive engagement – and add to that the fact that you’re required not to use visual aids.

從我們作為界面和經(jīng)驗設(shè)計師的角度來看，我們看到了范式的轉(zhuǎn)變。我們專注于屏幕，外觀，微交互（所有這些仍然很重要）–現(xiàn)在我們要繪制一個新的圖表世界，其中包括：對話樹，直接端點，語氣，數(shù)據(jù)源，對話主題，實時等等。

We see a paradigm shift, from our perspective as interface and experience designers. We had focused on screens, appearance, micro-interactions (all of these are still important) – now we have a new world to chart, that includes: conversation trees, immediate endpoints, tone of voice, data sources, conversation topics, analysis in real time and much more.

相信我，對此類事物進行定性的用戶研究需要改變觀點。我們必須考慮所有問題，從檢查最簡單的表達問題的最基本方式（以使其簡短而準確地回答問題）到創(chuàng)建不太機器人化或令人毛骨悚然的體驗。

Trust me, conducting a qualitative user research for such a thing requires a change of perspective. We have to consider everything from checking what’s the most basic way to phrase a question (in order for it to get a short and accurate response) and up to the creation of an experience that’s not too robotic or creepy

與平行區(qū)域的同事進行的對話確認，除了用戶體驗之外，還需要進行進一步的調(diào)整。內(nèi)容必須清晰，重點突出，才能被認為是對口頭問題的正確答案。我指的是會影響Google（和其他公司）掃描和解釋文本能力的技術(shù)準備。如果正在進行市場營銷工作，那么對他們來說，至關(guān)重要的是要與我們試圖與之互動的新經(jīng)驗保持一致。這些不再只是算法，而是無縫連接到物理設(shè)備的虛擬系統(tǒng)，同時消除了對“官方應(yīng)用程序”的需求。因此，UXer在包括（或基于）語音組件的產(chǎn)品開發(fā)階段中的作用更加關(guān)鍵和重要。

Conversations with colleagues in parallel areas confirm that further adjustments are required, apart from user experience. The content must be clear and focused enough to be deemed a worthy answer to a spoken question. I’m referring to technical preparation that affects Google’s (and other companies’) ability to scan and interpret the text. In case there are marketing efforts taking place – it’s crucial for them to be in line with the new experience we’re trying to generate engagement with. Those are no longer just algorithms, but virtual systems that seamlessly connect to physical appliances, while negating the need for “official apps”. Therefore, the role of UXers in the development stage of products that include (or based on) voice components, is more crucial and central.

下次您說“嘿Google，給我講個笑話”或“使綠松石變成淺綠色”或“在我打ze睡之前先數(shù)一下羊”（請:)），并得到適合所有人的清淡，有益或有用的答案，而不會冒犯任何人–請記住，有一些用戶體驗專家會花時間和精力來設(shè)計整件事。

Next time you say “Hey Google, tell me a joke” or “make the light turquoise” or “count sheep before I doze off” (please :)) – and get a light, informative or useful response that suits all and offend none – remember that there are user experience professionals that invest time and thought into engineering this entire thing.

調(diào)整自己

Adjusting ourselves

當(dāng)您考慮設(shè)計語音接口時，我整理了幾個主題供您參考。讓我們看看人類之間的交談方式，看看是否可以從中推斷出語音界面的聲音和感覺。

I had assembled several topics for you to refer to when you think about designing a voice interface. Let’s look at the way we humans talk with each other and see if can deduce from that how a voice interface should sound and feel.

1.引起注意，直覺和持續(xù)

1. Addressing attention, intuition and continuance

當(dāng)我們與另一個人交談時，我們實際上需要以上三個條件。這個過程需要我們談話的人的注意，然后是關(guān)于響應(yīng)可能如何的某種直覺，然后準備根據(jù)該響應(yīng)繼續(xù)對話。基于語音的系統(tǒng)應(yīng)該受到這些方面的啟發(fā)。

When we have a conversation with another person, we actually need all three of the above. The process requires attention from the person we are speaking to, followed by some kind of intuition as to how the response might be and then be prepared to continue a conversation based on that response. A speech based system should be inspired by those aspects.

一個成功的基于語音的系統(tǒng)的定義很大程度上取決于用戶與之流暢交互的能力。口吃，誤解或無關(guān)緊要將加深概念上的差距，并提醒該人基本的事實–他們正在與軟件對話。為了使我們產(chǎn)生完美的幻覺，我們必須瞄準盡可能流暢的體驗。當(dāng)我們達到一個用戶可以與產(chǎn)品進行完整對話的階段時（幾個句子，與單個查詢相反），我們可以假定其他所有因素都可以解決。

The definition of a successful speech-based system largely depends on the user’s ability to interact smoothly with it. Stuttering, misunderstanding or irrelevance will deepen the conceptual gap and remind the person the fundamental truth – that they’re talking to a piece of software. In order for us to create the perfect illusion, we must aim for the most fluent experience possible. When we reach a stage in which the user is being able to have a complete conversation with the product (several sentences, in contrast to a single query), we can assume that every other factor checks out.

重要的是要記住，在解決人們的注意力范圍時，交互應(yīng)該比平時更加??直觀，以便使我們達到與本質(zhì)上是算法的語言對話的程度。如果Turing測試檢查了計算機對人類測試人員而言聲音可靠的能力–我認為語音助手已經(jīng)遠遠超過了這一點，直到線路模糊為止（有時，需要發(fā)出聲音略似“機器狀”，以避免產(chǎn)生不和諧感）。

It’s important to remember that when addressing people’s attention span, the interaction should be even more intuitive than usual, in order for us to reach a point where we have a verbal conversation with what’s essentially an algorithm. If the Turing test examines the ability of a computer to sound reliable to a human tester – in my opinion, the voice assistants are well past this point, up until the fact that the lines are fuzzy (sometimes, there’s a need to make the voice slightly “machine-like”, to avoid a dissonance).

2.場景樹

2.Scenario trees

讓我們看一下一個相對基本的過程–與朋友自己安排早午餐，包括所有影響。我們必須在空閑時間前后進行相互調(diào)整，以確認并在日歷中做筆記（帶有特定時間（用于提醒和放置）（用于可單擊的導(dǎo)航））。可以很容易地看到這一系列動作如何使一個程序陷入困境，以及這個瑣碎的動作需要多少個場景樹。創(chuàng)建基于語音的界面的主要部分取決于創(chuàng)建詳細方案樹的需求。您可以通過使系統(tǒng)“學(xué)習(xí)”并自己生成新方案而獲得獎勵積分-這導(dǎo)致了流行的“機器學(xué)習(xí)”流行語。

Let’s take a look at a relatively basic process – scheduling a brunch with a friend, with all of the implications, by ourselves. We have to adjust to each other around our free time, to confirm, to make a note in the calendar (with the specific time – for a reminder, and place – for clickable navigation). It’s easy to see how this chain of actions could stump a program, and how many scenario trees this trivial action requires. A major part of creating voice-based interfaces is dictated by the need to create detailed scenario trees. You get bonus points for making your system “l(fā)earn” and generate new scenarios by itself – which leads to the popular “machine learning” buzzword.

例如，當(dāng)我與Google Assistant交談時，我傾向于在語音交流結(jié)束時添加“謝謝”。對我來說，作為UXer，這可能意味著經(jīng)驗是成功的（并且已經(jīng)得出了方案的結(jié)論）。當(dāng)主要的用戶輸入是語音，并且用戶添加了對系統(tǒng)表示感謝的“額外”提示時–這意味著已達到目標。短信和故事文化引導(dǎo)我們創(chuàng)建簡短的內(nèi)容并立即采取行動。從語言的角度來看，語音界面以完整清晰的句子甚至一點禮貌來“重新訓(xùn)練”我們的會話技巧，歡迎您自己嘗試…

For example, when I speak with Google Assistant, I tend to add “thank you” at the end of our vocal exchange. For me, as a UXer, it can mean that the experience was successful (and the conclusion of the scenario had been reached). When the primary user input is voice, and a user adds the “extra” touch of thanking the system – this means that the goal was reached. The SMS and Story culture lead us to creating abbreviated content and immediate actions. In the perspective of language, voice interfaces “re-train” us in conversation skills, with complete and clear sentences, and even a bit of politeness  You’re welcome to try it yourselves…

3.測量和用戶研究

3.Measurements and user research

對于那些從事語音接口（或組件）開發(fā)的人員，我建議您盡早在產(chǎn)品生命周期內(nèi)考慮進行定量的用戶研究。在某些時候，您必須能夠衡量系統(tǒng)的性能-這源于設(shè)置特定的KPI。

For those of you engaged in the development of voice interfaces (or components), I’d suggest thinking about quantitative user research, as early in the product’s life as possible. At some point, you’ll have to be able to measure the system’s performance – which originates in setting specific KPIs.

“顯而易見”的指標是成功完成的動作的數(shù)量，但就我個人而言，我認為流暢的交談也是成功的。含義：系統(tǒng)具有在相同上下文中進行包含多個動作的會話的能力，同時保留了收集大數(shù)據(jù)的能力，有利于改進算法。

The “obvious” metric is the number of actions that were accomplished successfully, but personally, I consider a fluent conversation also a success. Meaning: the system’s ability to have a session that includes more than one action within the same context, while retaining the ability to collect big-data, in favor of improving the algorithm.

在基于語音的系統(tǒng)研究領(lǐng)域，有兩種通用方法：定性用戶研究和定量數(shù)據(jù)。

In the field of voice-based system research, there are two general approaches: qualitative user research, and quantitative data.

讓我們首先談?wù)勓哉Z方面。定性的用戶研究非常簡單。最好的情況是與用戶自己交談，聽普通的對話結(jié)構(gòu)。最好的情況很少是對話的文字記錄。此處的目的是確定過程何時成功完成，以及交換是否為正。

Let’s address the verbal aspect first. Qualitative user research is pretty much straightforward. Best case is speaking with the users themselves, listening to an average conversation structure. Slightly-less best case is a textual transcript of conversations. The purpose here is to identify when the process was completed successfully, and whether the exchange was positive or not.

定量研究不是那么簡單。一般而言，在這種情況下，UX研究需要專有工具的初期開發(fā)，或者至少是大量定制現(xiàn)有工具。我們必須教一個系統(tǒng)“成功”和“失敗”是什么，以識別過程中的痛點，甚至放棄。在沒有數(shù)據(jù)的情況下，可能會出現(xiàn)該過程根本無法成功的狀態(tài)，但就系統(tǒng)而言，確實是這樣。系統(tǒng)可以根據(jù)您要求的巧克力曲奇配方找到您要的歌曲（對此結(jié)果有幾種解釋）。

 Quantitative research is not that simple. Generally speaking, UX research in this context requires the initial development of proprietary tools, or at least heavily customizing existing tools. We have to teach a system what “success” and “failure” are, to identify pain points within the process, and even abandonment. In the absence of data, there could be a state in which the process wasn’t successful at all, but as far as the system sees it – it was. The system was able to find the song you asked for, in response to asking for a chocolate chip cookies recipe (there are several explanations for this outcome). 

簡而言之，期望遍歷許多流程圖

In short, expect to go over many, many flowcharts

“即將推出”部分

The “coming soon” part

如果能夠體現(xiàn)出市場領(lǐng)導(dǎo)者的遠見，我們將能夠選擇是否在不借助屏幕的情況下，通過云很快地進行自己的操作-連接了所有內(nèi)容：日程安排，電器，智能汽車和符合我們所有需求的例程。用戶體驗架構(gòu)師將這留在哪里？我們必須開始考慮是否應(yīng)該在某個位置集成語音用戶界面（或組件），并在該位置進行集成。當(dāng)您能夠在正確的時機提供正確的解決方案時–您將掌握殺手級功能。

If the vision of the market leaders will be manifested, we’ll be able to choose whether to conduct ourselves without screens, via cloud, very soon – with everything connected: schedules, electric appliances, smart cars and routines that tend to our every need. Where does this leave us, user experience architects? We must start to think if and where we should integrate a voice user interface (or component), assuming it serves the purpose. When you are able to offer the right solution at the right moment – you have a killer feature in your grasp.

亞馬遜的Alexa通過不斷增強自身兼容性，改進AI并為外部“技能”留出足夠的空間來增強Alexa的知識和能力，從而不斷擴展其生態(tài)系統(tǒng)。每個技能都是用戶體驗的縮影，包裹在相同而熟悉的聲音中。

Amazon’s Alexa is constantly expanding its ecosystem, by making itself more compatible, by improving the AI and leaving enough space for external “skills” to enhance Alexa’s knowledge and abilities. Each skill is a microcosmos of user experiences, wrapped in the same, familiar voice.

如果上述所有操作都能完美執(zhí)行，并且不需要上例中所述的“緊要”時刻進行修復(fù)，那么我們將擁有出色的使用經(jīng)驗，可以跨平臺，在后臺運行并進行量化和測量。最重要的是：如果所有這些都歸結(jié)為滿意的用戶，他們獲得了他們想要的東西，并且我們能夠使他們免于更多的操作和更多的屏幕來查看–我們就是黃金。那就是我們所有人的目的，不是嗎？

If all of the aforementioned is executed flawlessly and doesn’t require attendance and fixes in “crucial” moments like in the example above – we have an excellent usage experience, that crosses platforms, runs in the background and is subjected to quantification and measurement. On top of it all: if all of this sums up to happy users that got what they wanted, and we were able to spare them from more actions and more screens to look at – we’re gold. That’s what we’re all here for, isn’t it?

The post 日常生活中的那些體驗設(shè)計 first appeared on Koma-品牌數(shù)字化體驗設(shè)計機構(gòu).

在當(dāng)今時代，“沒有互聯(lián)網(wǎng)”是一個令人恐懼的詞。當(dāng)前，我們正處于一個重要的數(shù)字時代。如果沒有在互聯(lián)網(wǎng)上進行的活動的世界；它提出了有關(guān)生存本身的問題。如今，增強現(xiàn)實（AR）超越了炒作，只是在等待接管主流行業(yè)。

In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. Surpassing the hype, Augmented Reality (AR) is here and now and just waiting to take over the mainstream industries.

在AR上發(fā)現(xiàn)的令人震驚的事實之一是其龐大的用戶群。到2022年，這項技術(shù)將增長到驚人的35億；超過世界人口的1/4。這就是姐妹市場如此迅速地重塑自我的原因。 

One of the shocking facts found on AR was the sheer size of its user base. The tech is set to grow to a staggering 3.5 billion by 2022; which is more than 1/4th of the world’s population. And that’s the reason why sister markets are reshaping themselves so quickly.  

對于許多人來說，它們似乎遙不可及且充滿未來感，它已無縫融入我們的日常生活中。口袋妖怪Go是關(guān)于AR的最佳實例之一，也是最近出現(xiàn)的一個例子（也是使人們迷上AR的東西）。發(fā)行時，這款游戲超乎想象，甚至吸引了很多人。我的意思是說，誰會想知道一種技術(shù)，該技術(shù)能夠一次查看實際的物理世界現(xiàn)實元素。增強現(xiàn)實的概念主要以音頻/視頻的形式（作為圖形/ GPS疊加），全部與計算機生成的輸入數(shù)據(jù)有關(guān)。

Seemed far-off and futuristic to many, the tech today is seamlessly absorbed into our day to day lives. Pokemon Go is one of the best and a recent example which comes to mind when thinking about AR (and also something which got people hooked to AR) . The game was beyond imagination when it was released and even now has people hooked. I mean who would have wondered about getting acquainted with a technology that has the ability to view the actual physical world reality elements in a single go. Mainly in the form of audio/video, as graphics/GPS overlays, the concept of augmented reality is all about computer-generated input data. 

在最初階段，這項技術(shù)似乎是一項昂貴的冒險，可用于專有的高預(yù)算設(shè)備。隨著時間的流逝，企業(yè)現(xiàn)在有機會以經(jīng)濟上可靠的速度完成其夢想概念–這全都歸功于增強現(xiàn)實，虛擬現(xiàn)實，聊天機器人和物聯(lián)網(wǎng)（IoT）等顛覆性技術(shù)。

During the initial stages, the tech seemed to be a costly-venture, available for exclusive high budget equipment. As time passed, businesses have now got chance to work over their dream concept in much economically reliable rates – all thanks to disruptive technologies like augmented reality, virtual reality, Chatbots, and the Internet of Things (IoT). 

UX的增強現(xiàn)實是真正的祝福

Augmented Reality for UX is a true blessing

不管您是靠他們生活還是皇室無視，逃避現(xiàn)實都不是一種選擇！而壞UX和潛在的數(shù)據(jù)泄露總是傾向于在夜間，以保持業(yè)務(wù)的領(lǐng)導(dǎo)人了。但值得注意的是，這種性質(zhì)的進行中的項目常常使人望而卻步。我一次又一次看到它。幸運的是，用戶體驗設(shè)計師特別歡迎AR來展示更生動的圖形。與項目無關(guān)。您可能很想知道，與UX設(shè)計結(jié)合使用時，AR具有巨大的好處。除此之外，我們已經(jīng)成功地以多維的方式將所有開箱即用的方面帶入了現(xiàn)實世界，這是為了改進現(xiàn)有標準并展示更多實用元素，而這些元素在早期是無稽之談。

Either you live by them or royally ignore, escapism is not an option! And Bad UX and potential data breaches always tend to keep business leaders up at night. And yet remarkably, ongoing projects of this nature often take the back burner. I’ve seen it time and again. Fortunately, UX designers are seen welcoming AR especially to bring out possibilities of more lively graphics; irrespective of the project. It may quite interest you to know that AR has enormous benefits associated when combined with UX designs. In addition to this, we have succeeded in bringing out all the out of the box aspects in a multi-dimensional manner into the real world projected at improvising the existing standards and showcasing more practical elements that were nothing but presumptuous in the earlier era.  

讓我們暫緩一下，然后從其他地方開始。網(wǎng)站所有者和管理者需要意識到和敏感的概念是“ UX中的增強現(xiàn)實”嗎？

Let’s hold off on that for a second, and start somewhere else. “Augmented Reality in UX” is the concept something that site owners and managers need to be conscious of and sensitive to?  

優(yōu)點Pros

創(chuàng)造力 – 增強現(xiàn)實技術(shù)在使用中可以進行相當(dāng)多的創(chuàng)造力和擴展性思考。在創(chuàng)新和即興創(chuàng)作方面，已經(jīng)存在的那些應(yīng)用甚至具有一定的范圍。該技術(shù)似乎變得更加適應(yīng)和復(fù)雜。

Creativity – Augmented Reality allows a considerable degree of creative and expansive thought in its use. Those applications that already exist even have some scope when it comes to innovation and improvisation. The technology seems to become more adaptable and complex at once. 

參與度的提高 – 現(xiàn)在可以提高與最終用戶的參與度！同樣，它以一種幾乎沒有其他競爭者的方式鉤住用戶（但請參見“缺點”下的“強迫性使用”）。 

Increase in engagement – An increased level of engagement with the end-user is now possible! Also, it hooks users in such a way that little else could compete with (but see Obsessive use under Drawbacks). 

反饋 – 實時反饋可以刺激一千個用戶的活動，為改善他們對正在執(zhí)行的任務(wù)的感知提供了很大的幫助。反饋還會引導(dǎo)他們穿越潛在的陷阱或盲巷。毫無疑問，這些元素還可用于在虛擬環(huán)境中重現(xiàn)真實活動。  

Feedback – Real-time feedback, stimulation of activity to a thousand users, provides significant help in improving their perception of whatever tasks are being undertaken. Feedbacks also guide them through potential pitfalls or blind alleys.  Without a shadow of a doubt, these elements can also serve to reproduce real activity in a virtual environment.  

可訪問性和可移植性 – 為了正常工作，需要從多個設(shè)備和便攜式設(shè)備訪問AR 。這大大增加了其潛在的實用性。 

Accessibility and portability – In order to work appropriately, AR needs to be accessible from multiple devices and portable. This increases its potential usefulness by a significant amount. 

幫助理解和使用 – 您可能會很感興趣地知道，AR可以刺激用戶執(zhí)行動作，從而實際上可以引導(dǎo)用戶進行例行或活動，而無需復(fù)雜的消息或指令，從而消除了許多錯誤，并避免了誤解或誤解方向。

Aid to Understanding and Usage – It may quite interest you to know that AR can stimulate actions it can virtually walk the user through a routine or activity without the need for complex messages or instructions thereby eliminating many errors and frustrating misinterpretation or misunderstanding of directions.

缺點Cons

安全性 – 與不同站點和應(yīng)用程序共享大量共享數(shù)據(jù)時，安全性是主要問題之一。 

Security – One of the major concerns is security when it comes to sharing a significant amount of sharing data with different sites and applications. 

強迫使用 – 另一個可能的擔(dān)憂是強迫使用。尤其是在社會和文化領(lǐng)域，因為越來越多的人被視為在網(wǎng)站和社交媒體上花費大量時間在線，并且也許開始失去與現(xiàn)實聯(lián)系的感覺。

Obsessive use – Another possible concern is obsessive use; especially in regards to social and cultural fields, as more and more people are seen spending significant amounts of time online with websites and social media and, perhaps, start to lose a sense of being in touch with reality. 

設(shè)計增強現(xiàn)實體驗時要考慮的某些要點

Certain Points to Take Into Account When Designing Augmented Reality Experiences

環(huán)境設(shè)計 – 這是人們將與您的應(yīng)用程序互動的階段。無論是沿著城市的街道行走，還是沿著鄉(xiāng)間小路行駛，或者甚至比參加重金屬音樂會都更好，環(huán)境都是任何事物！您的設(shè)備只是充當(dāng)進入AR世界的窗口。不要忘記您的最終用戶，也不要過度使用，尤其是在UI位置，顏色或大小方面。

Environmental Design – This is the phase were people will be engaging with your application. Whether it’s walking down a city street or driving down a country lane or even better like attending a heavy metal concert, the environment can be anything! Your device simply acts as a window into the AR world. Do not forget your end user and do not overdo things, especially in regards to UI placement, color, or size. 

交互式設(shè)計 – 3D材質(zhì)或動畫媒體是某些元素，您可以通過這些元素在電話屏幕的“窗口”中進行交互。此外，上下文還驅(qū)動用戶可以從AR設(shè)計體驗中期望的可能的交互。3D體積主要與光和陰影交互，而動畫菜單包括在AR的新上下文中渲染的圖像和視頻之類的內(nèi)容。例如，Snapchat v / s Pokemon Go v / s Furniture / Car Staging –無論嘗試如何；它們都是為了鼓勵用戶達到最終目標。

Interactive design – 3D materials or animated media, are certain elements through which you can interact within ‘window’ of your phone screen. Besides, the context also drives possible interactions that a user can expect from AR design experiences. 3D volumetric mainly interacts with light and shadow, whereas the animated menu comprises of things like images and videos rendered in a new context for AR. For instance, Snapchat v/s Pokemon Go v/s Furniture/Car Staging – irrespective of the attempts; they all are meant to encourage the user to reach the end goal. 

視覺和音頻提示 – 線索基本上是用來通知最終用戶設(shè)計的UI元素與之交互以及如何與之交互。嘗試使用屏幕上的UI或顯示屏幕外的元素，以鼓勵最終用戶四處查看。另外，您可以將懸停狀態(tài)添加到按鈕中并突出顯示可交互元素，以確保它們不會錯過任何偉大的事物。給用戶反饋，尤其是視頻反饋，以顯示即將發(fā)生的事情。與視覺指示器非常相似，使用音頻提示可以使用戶注意到屏幕外的物體并激勵他/她查看整個360空間。

Visual and Audio Cues – Clues are basically to inform the end user what elements of the UI are designed to be interacted with and how to interact with them. Try using on-screen UI or show off-screen elements to encourage end users to look around. Also, you can add hover states to buttons and highlighting interactable elements just to make sure that they don’t miss any great thing. Give the user feedback, especially video feedback that shows something which is about to come. Much like visual indicators, using audio cues allows a user to notice off-screen objects and incentivize him/her to view the full 360 space.

色彩和文字 – 印刷，移動，網(wǎng)絡(luò)和生活中其余部分的色彩理論科學(xué)，希望您知道。同樣，在AR中，嘗試使用適合背景和文化的顏色；例如，綠色表示走，紅色通常表示不或停止；藍色是“技術(shù)”和“未來”的顏色。互補的設(shè)計主要是彼此并列使用時具有很高的對比度。使人們的眼睛流血永遠是不明智的。

Color and text – The science of color theory?in print, mobile, web, and the rest of your life, hope you know it.  Similarly in AR, try using contextually and culturally appropriate colors; for example, green means go, red usually means no or stop; blue is the color of “technology” and “the future.”  Complementary designs have a high contrast primarily when used next to each other. It is never sensible to make people’s eyes bleed.

找到可行的方法 – 希望您知道進行2D體驗實驗的意義。同樣，這對于增強現(xiàn)實至關(guān)重要。在幾位參與者中量身定制調(diào)查，確保您簡短回答問題，并直截了當(dāng)-使用較小的單詞。不要問主要問題，也不要問可以用“是”或“否”回答的問題。相反，請問他們開放性問題-什么，為什么，如何？您將獲得有關(guān)他們的個人游戲機制的更多詳細回復(fù)。

Find what works – Hopefully, you know what the significance of experimenting for 2D experiences is. Similarly, it is crucial for Augmented Reality. Tailor your survey among several participants, make sure you keep questions short and to the point- utilize smaller words. Don’t ask leading questions, and don’t ask questions that can be answered with a Yes or No. Instead, ask them open-ended questions?—?What, Why, How? You’ll get much more detailed responses about their personal gameplay mechanics.

下面，我想闡明一些已經(jīng)或?qū)葾R經(jīng)驗主導(dǎo)的特定行業(yè)。

Below, I would like to shed some light on specific industries that are or will be dominated by AR experiences.

1.零售業(yè)中的增強現(xiàn)實 – 零售業(yè)是增強現(xiàn)實的標志之一。人們不能否認他們已經(jīng)創(chuàng)新和改善了購物體驗在很大程度上。購買前可以嘗試的能力大大降低了客戶流失率。您可能還想知道，人們已經(jīng)開始進行計劃外的購買-這全歸功于技術(shù)的影響。以及任何人都怎么會忘記客戶正在獲得的增強的購物體驗，這一切都要歸功于AR。我們不再需要驅(qū)車1000英里去一家商店，排長隊等待，在無盡的過道中尋找所需的那一項。當(dāng)人們可以使用AR在線查看他們要購買的所有產(chǎn)品時，這一天并不遙遠。例如，阿里巴巴擁有虛擬現(xiàn)實購物功能，使中國的購物者可以瀏覽和購買世界各地的商品。另一個有趣的例子是宜家廣場（IKEA Place），人們可以體驗并進行實驗，并分享良好的設(shè)計如何改變?nèi)魏慰臻g，例如房屋，

1.AR in Retail – One of the prime industries where AR is seen making its mark is the retail industry. One cannot deny the fact that they have innovated and improved shopping experiences to a great extent. With the ability to try before you buy, a severe reduction has been found in the customer churn. It may also interest you to know that people have started making unplanned purchases- all thanks to the tech’s influence. And how can anyone forget the enhanced shopping experience customers are receiving- all thanks to AR. We no longer have to drive 1000 miles to a store, wait in long tiring lines, searching among endless aisles for that one item needed. That day isn’t far away when one can view all the products that they want to buy online using AR. For example- Alibaba, it features VR shopping, allowing shoppers in China to browse and buy all over the world. Another interesting example is IKEA Place- where people can experience as well as experiment and share how good design is capable of transforming any space, such as a home, office, school or studio.          

2.實用程序中的AR – 在深入研究AR實用程序的最佳示例之前，讓我熟悉AR的工作原理。必須考慮一些工具，例如Lens studio –在這里，您可以創(chuàng)建自己的神奇的AR體驗，并在世界上最常用的增強現(xiàn)實平臺（例如Snapchat）上共享它們。另一個有趣的工具是  Maya，您可以在其中創(chuàng)建3D模型和動畫，然后將它們添加到Lens Studio中以導(dǎo)出到Snapchat。如今，成千上萬的iOS（即世界上最大的AR平臺）用戶可以構(gòu)建無與倫比的增強現(xiàn)實體驗，這一切都要歸功于ARKit。例如，簽入Airbnb，您將獲得一張包含所有便利設(shè)施和使用說明的AR地圖。

2. AR in Utility – Before we delve into best examples for AR utility, let me get you acquainted with how AR works. There are a couple of tools that must be taken into account such as Lens studio– Here you can create your own magical AR experiences and share them on the most used augmented reality platforms in the world such as Snapchat. Another interesting tool is  Maya, where you can create 3D models and animations then add them to Lens Studio to be exported to Snapchat. Building unparalleled augmented reality experiences has now become possible for hundreds of millions of users on iOS?, i.e., the biggest AR platform in the world- all thanks to ARKit. For example, check into an Airbnb and you will be equipped with an AR map that incorporates all the amenities and instructions on how to use them. 

3. 醫(yī)療中的AR  – 通過適當(dāng)?shù)目梢暬梢院苋菀椎叵蚧颊呓忉審?fù)雜的醫(yī)療狀況。除此之外，這種技術(shù)還通過為外科醫(yī)生提供改善的感覺感知來降低手術(shù)風(fēng)險。解剖學(xué)是外科醫(yī)生有效使用的強大工具。

3. AR in Medical – With appropriate visualization, complex medical conditions can be explained to patients quite easily. In addition to this, such technology also reduces the risk of operation by giving the surgeons improved sensory perception. Anatomy is such a powerful tool used by surgeons effectively.

4.游戲中的增強現(xiàn)實 – 正如我之前所說，《口袋妖怪Go》近來一直在增長。不可否認，增強現(xiàn)實正在興起，特別是在游戲領(lǐng)域。除此之外，Ghost Snap，Zombies等在全球引起了轟動和興奮。

4. AR in Gaming – As I said before, Pokemon Go’ has been gaining momentum these days. There is no denying the fact that augmented reality is on the upswing, especially in the gaming realm. Apart from that, Ghost Snap, Zombies, etc. have created a sensation & excitement across the globe.

5.汽車領(lǐng)域的AR – 您可能很感興趣，因為在當(dāng)今時代，有很多汽車制造商在創(chuàng)建物理原型之前都使用了AR技術(shù)。更重要的是，由于易于使用，自定義功能，透明度等原因，一些汽車經(jīng)銷商已開始在其展廳中介紹該技術(shù)。該技術(shù)還可用于通過展示來增強駕駛體驗。AR既是一種安全功能，又是一種便利功能，使駕駛員可以將目光停留在道路上，而不是儀表盤或?qū)Ш缴稀?/p>

5. AR in Automotive – It may quite interest you to know that there are many automakers in the present era making use of AR technology before they create a physical prototype. More importantly, several car dealers have begun introducing the tech in their showrooms due to the ease of use, customized features, transparency, etc. This technology can also be used to enhance the driving experience through displays.  AR serves as a safety feature as well as a convenience, allowing drivers to keep their eyes on the road rather than instrumental panels or navigations.

實際上，包括寶馬和現(xiàn)代的創(chuàng)世紀印記在內(nèi)的公司已經(jīng)開發(fā)了AR用戶手冊。當(dāng)安裝在所有者的移動設(shè)備上時，這些應(yīng)用程序?qū)⑹褂糜嬎銠C視覺來識別內(nèi)部機艙或引擎的組成部分，并將相關(guān)信息覆蓋在汽車的真實世界組件上，從而一勞永逸地擺脫擁有汽車之謎。

In fact, companies including?BMW and Hyundai’s Genesis imprint have developed AR   owner’s manuals. When installed on the owner’s mobile device, the apps use computer vision to identify components of the interior cabin or engine, overlaying relevant information over the car’s real world components to take the mystery out of owning an automobile once and for all.

The post 新玩具：增強現(xiàn)實+用戶體驗 first appeared on Koma-品牌數(shù)字化體驗設(shè)計機構(gòu).

充滿創(chuàng)意和愛的一年，今天我們服務(wù)了眾多企業(yè)主

終于可以把工作拋諸腦后

年初立的flag都實現(xiàn)了嗎

許的心愿都達成了嗎

別的我是不知道

Koma的2019倒是小有收獲

盤它就完了！

按慣例，簡單介紹下：

Koma Design是一家定位于用戶體驗、互聯(lián)網(wǎng)產(chǎn)品、品牌創(chuàng)新的設(shè)計公司，致力于運用最前沿的設(shè)計思維，以好設(shè)計+商業(yè)的合理結(jié)合，用我們的想象力和邏輯帶來獨特的創(chuàng)新，幫助品牌完成商業(yè)增長的同時，更加重視設(shè)計美學(xué)與體驗魅力，以TOP級設(shè)計解決方案賦能品牌。

目前在成都和悉尼有辦公室，服務(wù)面向海內(nèi)外客戶。

團隊由國際??‍項目經(jīng)理、?‍產(chǎn)品經(jīng)理、??‍?UIUX設(shè)計師、??‍?品牌設(shè)計師、??‍?插畫師、??‍前后端工程師組成..

Koma Design is a design company that is specialised in the digital innovation, product design and user experience. With bespoken design and interesting user experience, Koma Design empowers top brands in China and overseas with top level design solution and helps their business objectives. 

互聯(lián)網(wǎng)金融 · 紐約16 Financial?  

官網(wǎng)設(shè)計 / 交互設(shè)計 / 技術(shù)研發(fā)｜北美

歐洲旅游服務(wù) · Bespoke旅行?

網(wǎng)站設(shè)計 / APP設(shè)計 / 交互設(shè)計 / 技術(shù)研發(fā) ｜杭州

消費與時尚 · Mieu眼鏡? 

品牌 · 官網(wǎng) · 交互設(shè)計 / 技術(shù)研發(fā)｜北京｜ mieu-eyewear.com

建筑數(shù)字智能科技 · Persagy博銳尚格?

品牌升級 / VIS設(shè)計｜北京｜www.persagy.com

智能運動 · Yeekang跑步機? 

交互設(shè)計 / 界面設(shè)計 / 技術(shù)研發(fā)｜歐洲

金融風(fēng)投 · Zhongcap熙金資本 ?

官網(wǎng)設(shè)計 / 交互設(shè)計 / 移動端設(shè)計｜北京

區(qū)塊鏈科技 · Onchain 分布科技 ?

官網(wǎng)設(shè)計 / 交互設(shè)計 / 移動端設(shè)計｜上海｜www.onchain.com/en

奢侈家具 · 自然主義?

官網(wǎng)設(shè)計 / 交互設(shè)計 / 移動端設(shè)計 / 技術(shù)研發(fā)｜廣州

區(qū)塊鏈科技 · BIBO?

官網(wǎng)設(shè)計 / 界面設(shè)計 / 品牌設(shè)計｜成都

教育 · 悉尼新南威爾士大學(xué)?

官網(wǎng)設(shè)計 / H5設(shè)計 / 交互設(shè)計 / 移動端設(shè)計｜悉尼

醫(yī)院醫(yī)療 · 日本英醫(yī)院?

品牌設(shè)計 / 官網(wǎng)設(shè)計 / 交互設(shè)計 / 移動端設(shè)計｜日本

AI智能工具 · ulcan俯瞰?

產(chǎn)品交互設(shè)計 / 界面設(shè)計｜北京

幼園服務(wù) · hoogoo和谷?

產(chǎn)品交互設(shè)計 / 品牌設(shè)計 / UI設(shè)計 / 技術(shù)研發(fā)｜北京

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聚焦用戶體驗&品牌創(chuàng)新設(shè)計

KomaDesign多彩的2019

以高品質(zhì)要求與品牌主粑粑們?一起挖掘了各種可能性～

在線上線下參加了無數(shù)場活動與會議，高效溝通真誠服務(wù)，永遠期待最有挑戰(zhàn)的項目。專注設(shè)計服務(wù)思維落地，國際視野是我們的品牌性格，讓設(shè)計與交互本身為品牌助力，在完成品牌增長同時，更重視價值和美。

海外市場合伙人雪婷在 Access China數(shù)字營銷峰會上演講

太古里線下活動 / 客戶會議

? 隊友們 的 高光時刻

2020繼續(xù)執(zhí)著前行

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簡歷直投

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The post 快速復(fù)盤KomaDesign的2019 first appeared on Koma-品牌數(shù)字化體驗設(shè)計機構(gòu).

對于未來似乎正在發(fā)生的事情，人工智能（AI）是一項無可替代的技術(shù)。當(dāng)今的現(xiàn)代垂直行業(yè)非常依賴于更快、更準確、更實惠的在線業(yè)務(wù)模式。憑借其無限的潛力，設(shè)計人員和開發(fā)人員可以在Web開發(fā)中極大地利用AI應(yīng)用來簡化其日常網(wǎng)站管理任務(wù)，并從目標用戶那里獲得更高的價值。AI應(yīng)用程序和工具不僅使網(wǎng)站操作直觀明了，而且使在線體驗更加豐富和個性化。

For what the future seems to unfold, Artificial Intelligence (AI) is a technology without alternative. Today’s modern industry verticals are crucially reliant on faster, accurate and more affordable modes of online business. With its unlimited potential, designers and developers can immensely leverage AI applications in web development to streamline their daily website management tasks and achieve a higher response value from their target user. AI applications and tools not only make your website operations intuitively clear but turn its online experience more rich and personalized.

by Zark Steele-Eklund for Studio VOR

據(jù)相關(guān)專家稱，到2025年，人工智能將發(fā)展成為價值1186億美元的產(chǎn)業(yè)

by Taufik Wicaksono illustration project

從理論上講，人工智能可以使增強網(wǎng)站的交互體驗，增強其搜索能力，更好地管理和組織庫存，改善與訪問者的互動，提供個性化的用戶體驗以及通過數(shù)字營銷活動，準確地定位消費者。隨著越來越多的設(shè)計師和開發(fā)人員轉(zhuǎn)向基于AI的設(shè)計實踐，人工智能現(xiàn)已成為現(xiàn)代Web開發(fā)中不可或缺的一部分。

In theory, AI can empower you to enhance your website’s appearance, strengthen its search abilities, manage and organize your inventory better, improve interaction with visitors, provide personalized user experience, and accurately target consumers through your digital marketing campaigns. With a growing number of designers and developers shifting towards AI-based design practices, artificial intelligence has now become an indispensable part of modern web development.

人工設(shè)計智能（ADI）系統(tǒng)的興起

The Rise of Artificial Design Intelligence (ADI) Systems  

人工設(shè)計智能（ADI）系統(tǒng)的不斷發(fā)展影響了當(dāng)今網(wǎng)站設(shè)計方式的重大轉(zhuǎn)變。在傳統(tǒng)環(huán)境中，用戶界面設(shè)計過程通常不堪重負，因為需要大量的創(chuàng)造力才能保持其獨特性。它可能始于您和您的設(shè)計師團隊分享他們的想法，將其記在白板上，并探索幾種可能性和結(jié)果。在開始任何A / B測試之前，必須設(shè)置線框并將其轉(zhuǎn)換為HTML，以便可以開始開發(fā)過程。眾所周知，該過程需要大量的工作，而Bug是您無法避免的事情。

The growing field of artificial design intelligence (ADI) systems has influenced a major shift in the way websites are designed today. In a traditional environment, the user interface design process is often overwhelming since you require a great deal of creativity to keep it unique. It may begin with you and your team of designers sharing their ideas, jotting them down on a whiteboard, and exploring several possibilities and outcomes. Before any A/B testing can begin, the wireframe is set out and translated into HTML so the development process can begin. The process as we all know demands a sheer amount of effort and errors are just something you cannot avoid.

by Andy Selimov for Fireart Studio

隨著技術(shù)的飛躍發(fā)展，人工智能已迅速成為在線業(yè)務(wù)的主流，使設(shè)計人員可以將其應(yīng)用程序組合到網(wǎng)站中并創(chuàng)造更好的功能和用戶體驗。智能網(wǎng)格是的AI和網(wǎng)頁設(shè)計手牽手在一起的最早的范例之一。它是在AI上運行的設(shè)計軟件，可幫助Web設(shè)計師和網(wǎng)站所有者根據(jù)其特定項目需求，業(yè)務(wù)活動或個人喜好獲取具有現(xiàn)代外觀的定制網(wǎng)站。從那時起，還有其他一些成功進入者將AI和Web設(shè)計提升到了一個全新的水平。諸如Adobe，F(xiàn)iredrop，Bookmark，Squarespace，Wix，Tailor Brands這樣的AI創(chuàng)新者是在在線環(huán)境設(shè)計中使用AI的領(lǐng)先科技公司。

by Zark Steele-Eklund for Studio VOR

AI現(xiàn)在可以將手寫用戶界面設(shè)計從簡單的圖片轉(zhuǎn)換為可自我維護的有效HTML標記代碼。在這里，AI可以例行控制Web設(shè)計的總體內(nèi)容，從視覺元素和版式到動畫和其他圖形信息。

AI can now transform handwritten user interface design right from something as simple as a picture to a valid HTML markup code that maintains itself. Here, the AI can routinely control the overall content of your web design, from visual elements and typography to animations and other graphical information.

當(dāng)特定類型的網(wǎng)站需要設(shè)計決策時，這特別有用。例如，如果您的電子商務(wù)網(wǎng)站收到過多的報價請求（RFQ），則可以基于AI與客戶之間的日常交互，使用AI對其進行優(yōu)化。由于大多數(shù)網(wǎng)站所有者需要新的設(shè)計來補充其產(chǎn)品發(fā)布或即將運營的活動，因此在后臺運行的AI是一種完美的解決方案，可以保持更新并保持市場競爭力。AI通過收集有關(guān)網(wǎng)站分析，其用戶群，產(chǎn)品目錄和其他關(guān)鍵方面的信息來運轉(zhuǎn)。數(shù)據(jù)完成后，AI將根據(jù)您的最終指示（例如主題，內(nèi)容和顏色首選項）為您的網(wǎng)站創(chuàng)建一個完全獨特的設(shè)計。

by Gytis Jonaitis for Flair Digital

This comes particularly useful when design decisions are required for specific types of websites. For example, if you have an e-commerce website that receives a plethora of Request for Quotes (RFQs), you can optimize it with AI-based on its everyday interactions with customers. Since most website owners require new designs to supplement their product launches or upcoming events, an AI working in the background works as a perfect solution to stay updated and remain competitive in the market. The AI operates by collecting information on the website analytics, its user base, product catalog, and other key aspects. Once the data is complete, the AI will take the final instructions from you such as theme, content, and color preferences to create an entirely unique design for your website.

根據(jù)最近的一項調(diào)查，有61％的業(yè)務(wù)專業(yè)人員聲稱機器學(xué)習(xí)和AI成為他們組織最重要的數(shù)據(jù)計劃，而且AI不僅是復(fù)制智能，其構(gòu)建的重要組成部分是盡可能人性地執(zhí)行功能。例如，由AI編程的自動駕駛汽車不僅要遵守交通規(guī)則，而且還要學(xué)會與其他駕駛員接觸時表現(xiàn)出人類智慧的跡象。類似地，與人類用戶交互的基于AI的聊天機器人不僅能夠產(chǎn)生答復(fù)，而且還以盡可能人為的方式答復(fù)它們，從而為每個查詢創(chuàng)建唯一的答復(fù)。

改善用戶體驗的AI

AI for Improving UX

人工智能現(xiàn)在控制著Web設(shè)計的幾個關(guān)鍵方面，并在UX中起著決定性作用。借助AI在Web設(shè)計方面的最新干預(yù)措施，設(shè)計師可以將其轉(zhuǎn)變?yōu)閷蛻魜碚f更有意義，更豐富的體驗。人工智能使設(shè)計師能夠創(chuàng)建更引人入勝，響應(yīng)更快，最終更人性化的界面。

AI now commands several key aspects of web design and holds a deciding role in UX. With AI’s latest interventions in web design, designers are able to transform their online front into a more meaningful and rich experience for the customer. AI has enabled designers to create interfaces that are far more engaging, responsive, and ultimately more human. Among many of AI’s achievements we see today, its most evident role is in myriad AI tools. 

by Brett Parker

人工智能有效地改變了現(xiàn)代網(wǎng)頁設(shè)計的面貌，并迅速建立了許多人機交互的標準。它最大的例子之一是聊天機器人的進入，現(xiàn)在幾乎所有網(wǎng)站或移動應(yīng)用程序都在使用它。憑借先進的AI算法和復(fù)雜的機器學(xué)習(xí)程序，人工智能正在有效地彌合人類認知與機器自動化之間的鴻溝。

AI has effectively changed the face of modern web design and quickly established many standard parts of human-machine interaction. One of its biggest examples is the entry of chatbots that are now the fixture of almost every website or mobile application. With advanced AI algorithms and complex machine learning procedures, AI is effectively bridging the gap between human cognition and machine automation.

by Agnieszka for Tooploox 

到2022年，基于AI人工智能的聊天機器人將幫助在線企業(yè)節(jié)省80億美元的商業(yè)成本。 這改變了傳統(tǒng)網(wǎng)頁設(shè)計的構(gòu)成，并對用戶與網(wǎng)站的交互方式產(chǎn)生了巨大影響。而且，基于AI的應(yīng)用程序重新定義了交流的含義，產(chǎn)生了類似于人的答案，從而取代了對預(yù)先編程的對話路徑的需求。當(dāng)今的聊天機器人基于高級自然語言處理（NLP）系統(tǒng)，該系統(tǒng)能夠生成有意義的對話，從而在吸引人方面具有更好的效果。以下是一些有趣的統(tǒng)計數(shù)據(jù)，聊天機器人將如何領(lǐng)導(dǎo)未來的在線業(yè)務(wù)。

This has changed the fabric of traditional web design and rendered a powerful impact on the way users interact with websites. Moreover, AI-based applications have redefined what it means to communicate, producing human-like answers, replacing the need for pre-programmed conversational pathways. Today’s chatbots are based on advanced natural language processing (NLP) systems that able to generate meaningful conversations that have far better results in generating engagement. Here are some interesting statistics how chatbots will lead the online businesses in the future.

諸如Watson Assistant之類的高級AI聊天機器人可以了解企業(yè)的歷史記錄，并開發(fā)自己的知識庫。此外，它可以要求客戶提供更清晰的信息，要求客戶提供人工幫助，提供對話風(fēng)格的建議以及獨立運行您的網(wǎng)站消息通道，移動應(yīng)用程序和服務(wù)工具。

by Andrii Bezvershenko 

· 受益于AI聊天機器人的頂級行業(yè)中，房地產(chǎn)記錄的使用率為28％，其次是旅行的16％和教育的14％

· 根據(jù)Gatner的報告，到2020年，將有85％的客戶互動將由AI聊天機器人處理

· 到2023年，通過聊天機器人將總共節(jié)省23億小時的業(yè)務(wù)和消費者

· 根據(jù)Global Market Insights的報告，到2024年，聊天機器人的整體市場規(guī)模將達到13億美元

增強UI的AI

AI for Enhancing UI

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同樣，用戶界面（UI）通過深度學(xué)習(xí)和自適應(yīng)AI進行了優(yōu)化，它們能夠完全自行決定設(shè)計。它通過培訓(xùn)程序以了解設(shè)計原理并允許其觀察網(wǎng)站的現(xiàn)有頁面來工作。通過將這兩個過程結(jié)合起來，AI能夠模仿獨立的思想，并生成功能豐富且引人入勝的網(wǎng)頁設(shè)計，而這不包括人類的專業(yè)知識。Wix等Web開發(fā)平臺積極使用ADI來管理其UI的設(shè)計。

Similarly, User Interfaces (UIs) are optimized through deep learning and adaptive AI, that are capable of taking design decisions entirely on their own. It works by training the program to understand design principles, and allowing it to observe existing pages of your website. Combining the two processes, the AI is able to mimic independent thoughts and produce functional and attractive web designs exclusive of human expertise. Web development platforms such as Wix actively use ADI to manage the design of its UI.

Wix ADI算法的工作原理是從數(shù)十億種組合中進行選擇，以設(shè)計和構(gòu)建完全為用戶專有的獨特設(shè)計界面。并且由于ADI已針對該平臺進行培訓(xùn)，因此它會根據(jù)用戶需求，真實業(yè)務(wù)，客戶互動和個人喜好不斷學(xué)習(xí)和自定義網(wǎng)站。這使Wix能夠獲得有關(guān)其設(shè)計程序的預(yù)測報告，更快地實現(xiàn)價值，將成本降到最低，并實現(xiàn)更大的商人與客戶關(guān)系。LinkedIn還進行了廣泛的改進，以改善其網(wǎng)絡(luò)和導(dǎo)航功能，從而為用戶提供更好的瀏覽體驗。現(xiàn)在，它使用AI生成工作建議，連接建議以及如何優(yōu)化配置文件。 

Wix ADI algorithm works by selecting from billions of combinations to design and build a unique design interface, completely exclusive to the user. And since the ADI is trained for the platform, it keeps learning and customizing the site based on user needs, business activity, customer interactions, and personal preferences. This has allowed Wix to gain predictive reporting about its design program, get faster time to value, minimize costs, and achieve much greater merchant-customer relationship. LinkedIn also went through an extensive revamp to improve its networking and navigation features to provide users with a better browsing experience. It now uses AI to produce job recommendations, connection suggestions, and how profiles should be optimized.

AI推薦和優(yōu)化工具有許多基于AI的產(chǎn)品推薦解決方案，它們使用社交證據(jù)來影響購買決策。這些工具會在客戶與網(wǎng)站互動后立即提供建議，并根據(jù)他們的搜索提供有價值的見解。 擴展程序和插件可以跟蹤客戶商店的歷史記錄，并根據(jù)相關(guān)搜索生成建議。領(lǐng)先的在線媒體服務(wù)提供商Netflix還使用AI通過根據(jù)用戶的喜好和類似概況的客戶所做的選擇顯示結(jié)果來管理其建議。Netflix的流媒體播放中有80％是AI建議的結(jié)果。

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Adobe等公司已經(jīng)開始將AI納入其產(chǎn)品架構(gòu)。Adobe在2016年推出了Sensei，這是一個基于AI的框架，旨在使用智能功能來提高平臺的設(shè)計能力，以幫助設(shè)計師更有效地完成任務(wù)。Sensei還使用機器學(xué)習(xí)來增強項目的整體設(shè)計和交付，從而顯著改善最終產(chǎn)品。通過使用AI和機器學(xué)習(xí)，Adobe Sensei可以幫助您發(fā)現(xiàn)設(shè)計中隱藏的機會，增強繁瑣的流程，并為每個用戶提供相關(guān)的體驗。

AI作為Web設(shè)計診斷工具

AI Recommendation and Optimization Tools 

盡管通常部署AI來改善Web設(shè)計的功能和用戶體驗，但它也可以用作精密診斷工具。隨著現(xiàn)代網(wǎng)頁設(shè)計的新時代，快速變化的趨勢以及更嚴格的搜索引擎（例如Google）標準，您的網(wǎng)頁設(shè)計質(zhì)量已成為最終決定數(shù)字成功的關(guān)鍵因素。但是，盡管您可以實現(xiàn)高質(zhì)量的設(shè)計，但還必須確保通過定期運行測試來保持設(shè)計的維護性。但是，由于這些測試的不斷重復(fù)，導(dǎo)致對源代碼進行了修改，從而進一步增加了處理過程的負擔(dān)。這些測試不僅耗時，而且經(jīng)常對您的網(wǎng)站性能造成重大損失。

by Alina Guzik

基于AI的分析工具可讓您評估設(shè)計的質(zhì)量，實時觀察其性能，并獲得有關(guān)如何改進它們的真實見解。借助基于AI的診斷工具，您現(xiàn)在可以有效地消除對A / B測試的需求，并獲得更好的網(wǎng)站設(shè)計結(jié)果。由于設(shè)計軟件變得越來越復(fù)雜，最終產(chǎn)品通常會面臨很多挑戰(zhàn)。在這里，AI工具和應(yīng)用程序可用于開發(fā)和測試不同類型的信息，驗證其真實性以及檢查其潛力范圍，而無需任何人工輸入。如果您對AI進行了正確的培訓(xùn)，它可以消除診斷或編輯設(shè)計時原本必須涉及的大量程序。基于AI的測試器，例如Applitools可用于測試網(wǎng)站的可視代碼，跟蹤網(wǎng)頁行為并增強網(wǎng)頁的美觀性。

借助當(dāng)前的統(tǒng)計數(shù)據(jù)和最新的技術(shù)突破，可以肯定AI在Web設(shè)計和開發(fā)中的重要作用。不斷增長的自動化需求，先進的計算資源以及越來越多的AI專業(yè)知識，使我們可以實現(xiàn)的AI數(shù)量呈指數(shù)級增長。盡管技術(shù)可能仍處于起步階段，但AI具有無窮的潛力來理解創(chuàng)意規(guī)則，并在眾多設(shè)計動態(tài)中獨立使用它們，將很快使傳統(tǒng)的Web設(shè)計方法黯然失色。將來，AI將可提供使用自適應(yīng)智能來提供個性化用戶體驗的網(wǎng)站，而不是一種千篇一律的方法，保持持續(xù)關(guān)注。

The post 人工智能與網(wǎng)頁設(shè)計的未來 first appeared on Koma-品牌數(shù)字化體驗設(shè)計機構(gòu).